Member Spotlight

December, 2022

Veronica De La Cruz

CBS Evening News Anchor, San Francisco

 Barsky Ivan Pamela

 

Bio

Veronica De La Cruz is a news anchor at San Francisco’s  KPIX/KBCW and can be seen on the CBS station’s 6pm and 11pm newscasts.

Prior to joining KPIX, De La Cruz was a host of NBC’s Early Today Show and MSNBC’s First Look from 2010 to 2014. Before joining MSNBC’s dayside team, De La Cruz spent five and a half years at CNN Worldwide, serving as an anchor and correspondent. Most recently, she was a correspondent for CNN’s “American Morning.” In addition, she founded and anchored CNN Pipeline and created the segment “Dotcom Desk,” which launched during the 2004 Southeast Asian tsunami. During her tenure at CNN, De La Cruz anchored and reported live coverage of major breaking news stories such as Hurricane Katrina, the Southeast Asian Tsunami, the 2008 presidential elections, the Israeli-Hezbollah conflict, the death of Ronald Reagan, Pope John Paul II, the collapse of Wall Street, the housing market crash, child prostitution on Craigslist, and a series that celebrated diversity entitled “Asian in America.”

Before joining CNN in 2003, De La Cruz anchored and reported for KYMA, an NBC News affiliate in Yuma, Arizona. During her tenure at KYMA, De La Cruz covered pertinent issues such as immigration and the U.S.-Mexico border, the nation’s growing shortage of qualified nurses, and the plight of the migrant farm worker and a special series on the homeless in the Yuma area.

De La Cruz began her career in broadcasting, hosting a music show she created called “Direct Drive” on the Digital Entertainment Network, where she interviewed countless musicians and bands. She also served as a host for SonicNet and Eruptor Entertainment’s “Living Giant.”